Although online businesses have exploded since the turn of the 21st century, many local businesses still do not have a presence on the internet. At first, it may not seem like a necessity to create an online presence because their customers are in their community. However, traditional advertising methods, such as radio, TV, and newspapers, are not only costly but not as effective as they once were, all because of the web.
That is because more people get most of their information online. That includes looking for businesses just like yours. If they do not see your business online, they may not know it exists. Plus, the number of people going online is more than ever which means that creating an online presence becomes more important every day.
South African internet usage is growind rapidly and is showing no signs of slowing down. A 30 June 2017 survey shows that there are 29,935,634 internet users in South Africa according to Inter World Stats
Establishing a presence online provides your business with more marketing options at a far lower cost than traditional media outlets, the advantages are considerable and growing every day.