Table Of Contents
- ESocial media stats in South Africa
- EMost popular Social Media Platforms in SA
- EHow many people in SA have Social Media?
- EWhich age group uses social media the most?
- EHow many South Africans are on TikTok?
- EWhat percentage of SA is on social media?
- EWhat percentage of SA uses WhatsApp?
- EHow many teenagers use social media in SA?
- EHow much time does SA spend on social media?
- EHow many South Africans are online?
- EHow many South Africans are on Instagram?
- EWhat is the most used social media platform in Africa?
- EWhich age group uses Instagram the most in SA?
- EHow many South Africans are on Twitter?
- EHow many South Africans use LinkedIn?
- EKey takeaways for brands and marketers
How many people in South Africa have social media?
Over 30 million South Africans are now active on social media, thanks mostly to falling data costs and an uptick in internet usage during the Covid-19 pandemic. That’s nearly half of the population – 48.8% – up from 41.9% (25 million users) in 2020.
The fastest growing social media platforms in South Africa are LinkedIn, Twitter, and TikTok.
How many South Africans are on TikTok?
TikTok is particularly interesting for marketers for a number of reasons. One of the newest platforms, it already has over 6.4 million users in South Africa, mainly aged between 15 to 34. And of that 6.4 million, roughly 6 million use the app every single day. Perhaps unsurprisingly, the platform has seen a 25% increase in the number of brands using it for marketing.
What percentage of South Africans use WhatsApp?
WhatsApp’s user base in South Africa grew from 9.1 million in 2021, to 9.9 million in 2022. The messaging platform’s reach is expected to hit nearly 11.5 million by 2025, according to Statista. With the South African population currently at about 59.3 million, that means roughly 17% of South Africans use WhatsApp in 2022.
How many teenagers use social media in South Africa?
Teenagers in the 13-to-17-year age bracket make up about 10.4% of social media users in South Africa. (5.6% female and 4.8% male). If trends in the USA is anything to go by, TikTok is rapidly replacing other forms of social media, especially Facebook, as the go-to platform for teenagers.
How much time do South Africans spend on social media?
The short answer is: a lot! You might be surprised to learn that South Africa ranks 4th in the world in terms of total time spent online per day. And when it comes to social media, the figures are pretty astonishing too. The average South African spends over 52,000 minutes on social media each year – about 36 days and 18 hours in total!
What is the most used social media platform in Africa?
Across the African continent as a whole, Facebook is still way out in front, with 82.2% of total market share. One of the reasons behind this is that even when users run out of data, they can still use a 20MB ‘free mode’ to stay in touch with friends and family via Messenger, sans any images or video content.
Which age group uses Instagram the most in South Africa?
In South Africa, Instagram is most popular among those aged between 18 and 24, making up around 30.8% of the country’s Instagrammers. However, the 25 – 34-year-olds are very close behind indeed, at 30.3%.
How many South Africans are on Twitter?
As of Feb 2022, there were 2.85 million South Africans on Twitter, nearly 5% of the population. For marketers, it’s important to bear in mind that even though that sounds like a small portion of the SA audience, Twitter’s conversational format and ease of engagement can be useful for the right brands.
Key takeaways for brands and marketers
- While the use of Facebook is falling, especially among younger audiences, it’s still by far the most dominant social media platform across South Africa and the African continent.
- Brands keen to engage younger audiences should look to establish a presence on TikTok and Instagram.
- B2B brands may find Twitter and LinkedIn to be the best platforms to focus on.
- South Africans spend more time on social media than many developed nations, indicating its importance to the average citizen.